The Heels shade studio

Find your shade in 60 seconds.

Four quick questions, a live lip preview and your full look ready to add to your bag. Or browse every shade and build your own combo.

  • 1Answer 4 questions
  • 2See it on the lips
  • 3Add your look
Start the quizBrowse all shades
your lips ยท live preview
Shade library

Every shade, one tap.

Tap a liner or a gloss to try it on the preview above. Add the ones you love.

Swatch colors are approximate. Product pages have real photos.

Lip combo cheat sheet

Four combos we love.

How to wear a lip combo

Line it. Gloss it. Own it.

  1. Line

    Trace your natural lip line with a Heels pencil. For a fuller look, stay right on the edge.

  2. Fill

    Lightly fill in toward the center so the color lasts and the gloss has something to grip.

  3. Gloss

    Swipe your gloss over the center of your lips. Want more? Start with Spicy Baby for an intense tingle and fuller-looking lips.

Not your shade after all? Exchange it within 30 days. How exchanges work โ†’