Official Heels ambassador

The independent foreigner who built herself in New York.

Bina didn't sell her origin to fit in. She turned it into the reason she belongs anywhere. Foreign, feminine, unstoppable, and now the voice of Heels Cosmetics.

Listen now Follow @binatheforeign
Bina the Foreign in profile with red lips and crystal tears
Styled by @denisalamnica
Listen

Start here.

New to Bina? These songs introduce her sound and attitude. Tap any track to play it on Spotify.

01 Loyal TooOut nowfeat. jaygwuapo 02 Albo BaddieStart here 03 JellianaStart here 04 JapanStart here Full discography on Spotify →
Her story

Arrived with $300 and a dream.

“No matter where you come from, you can belong anywhere.”
  1. Skopje

    Born in Skopje to an Albanian family from Kosovo.

  2. Nineteen, alone

    At 19 she crossed the ocean by herself, not knowing she would never go back.

  3. Times Square nights

    She slept on the streets of Times Square and worked the jobs nobody wants.

  4. Song by song

    Job by job and song by song, she built the life that is now her music.

  5. The Foreign

    Not just a stage name. It's the idea behind everything she makes: you can belong anywhere.

Her sound
  • foreign
  • feminine
  • fearless
  • mysterious
  • relatable
Direct, not shouted

Quiet confidence. She doesn't need to show off to be heard.

Vulnerable, with a filter

She shares what's real without turning it into an open diary.

Wit before aggression

Petty, funny, sharp. Never hard just to be hard.

International, no explaining

Her cultural accent lives in the details, not in speeches.

Heels × Bina

Stolen moments. Not ads.

Three short films with Bina, Heels lip gloss and lip liner. Coming soon to @heelscosmetics.

Film 01Coming soon

night drive

I don't get ready for anyone. I get ready because that's how I feel like me.
Film 02Coming soon

studio session break

Even on a break, you've gotta look good.
Film 03Coming soon

mirror talk

To me “foreign” is a way of belonging anywhere and still feeling like myself.
Get the look: liner + gloss Our picks for the collab's burgundy mood: Maneater– Lip Pencil ($17.00) with Glossy Night – Lip Gloss ($20.00).
Management

Managed by Inzei Rekords.

Bina the Foreign is managed by Inzei Rekords. For booking, press and management inquiries, contact the Inzei Rekords team.

inzeirekords.com→ Instagram @inzeirekords→ Instagram @binatheforeign→ Spotify→
Bina the Foreign in blue lace gloves seated on a black-and-white armchair
Close-up of Bina the Foreign with red lips

Photos styled by @denisalamnica